Simplifast Weight Loss Drink now at H-E-B Texas Stores

San Antonio, Texas –Simplifast, the world’s first ready-to-drink lemonade detox diet, is now available at H-E-B Plus and H-E-B stores in Texas. H-E-B is a leading supermarket chain and begun the process of rolling out the innovative Simplifast lemon detox cleanse drink across Texas in its Health, Beauty, Diet & Sports Nutrition area. Simplifast was founded on convenience and through partnerships with key retailers makes its proprietary formula available to consumers when and where they want it at retail. As the only ready-to-drink weight loss drink of its kind, Simplifast enables consumers a convenient and easy way to detox, cleanse and diet – facilitating better health and well-being.

“We are excited to work with H-E-B in the greater Texas area and have been available in Central Market since 2009,” says Dianna Toomey, Simplifast Founder and CEO. “Simplifast has re-invented and improved the decades old lemonade diet concept, making it ready-to-drink and available to.”

Simplifast’s expansion into Whole Foods Market is timely. Whole Foods Market recently instituted a corporate weight loss program for its employees, rewarding them for losing weight and leading healthy lifestyles. The Simplifast lemonade diet beverage will help facilitate weight loss and kick start healthier living for consumers and employees alike.

“We are always looking for new innovative healthy products that will resonate with our customers,” stated Talon Dean, Sports Nutrition Buyer, Whole Foods Market in Greenville, SC. “Simplifast is an exciting new ready-to-drink weight loss and detox brand that tastes great.”

“We strive to partner with retailers with aligned values and we are excited to partner with world-renowned Whole Foods Market to support not only their consumers but also their employees,” adds Toomey. “We are thankful for all of our consumers, partners and retailers for their support and involvement with our brand as we strive to enable more people to experience the many benefits of Simplifasting.”

Whole Foods Market, 1140 Woodruff Road, Greenville, South Carolina 29607, p. 864.335.2300

About Simplifast®
Simplifast, based in Charlotte, NC, is the world’s first all natural, ready-to-drink detox fasting diet based on the lemonade diet concept. It contains fresh lemons, 11g fiber, 100% Vitamin C & B6, and all the vitamins, antioxidants, electrolytes necessary to support the body and promote detoxification during a fasting diet. Simplifast has reinvented a healthier ready-to-drink and more palatable Master Cleanse Diet (aka the Lemonade Diet) by adding important nutrients, high fiber and adding a delicious and satisfying all natural flavor profile, which other products lack. Designed for one, three and seven-day fasting diets, Simplifast is also a great alternative to sugary sports drinks, caffeinated energy drinks and unhealthy snacks and beverages. Simplifast is packaged in 16-ounce bottles and comes in three flavors including Lemon, Strawberry and Blueberry. Visit us online at www.simplifast.com, and also available at Amazon.com, and in leading specialty supermarkets and supplement shops throughout the U.S and Internationally.

For more information visit www.simplifast.com. Twitter, www.twitter.com/simplifast.

About Whole Foods Market
Whole Foods Market (NASDAQ: WFMI) is an Austin, Texas-based foods grocer. The company operates over 275 locations in the United States, Canada, and the United Kingdom. Whole Foods is a food retailer of natural and organic products, including produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, beer, wine, cheese, whole body, floral, pet products, and household products. The company sells both organic and conventionally grown produce, and national brands. The company is consistently ranked among the most socially responsible businesses and placed third on the U.S. Environmental Protection Agency's list of Top 25 Green Power Partners.

For more information visit www.wholefoodsmarket.com and www.bloomberg.com/apps/news?pid=20601110&sid=ajYmk6dyZq3Y.